Cookie Policy
This Cookie Policy explains how Profit AI Rush Pte. Ltd. ("Profit AI Rush," "we," "us," or "our") uses cookies and similar technologies on profitairush.life. It should be read alongside our Privacy Policy. By using our website and interacting with our cookie banner, you make choices about how we use non-essential cookies.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They help websites function, remember preferences, and — with your consent — understand how visitors use pages. Similar technologies include local storage entries and session identifiers. On profitairush.life, we use cookies sparingly and distinguish between essential cookies required for site operation and optional analytics cookies that help us improve our income programmes content.
2. How we use cookies
We categorise cookies as follows:
Essential cookies
These cookies are necessary for the website to function and cannot be switched off through our cookie banner. They are typically set in response to actions you take — such as submitting a form or setting privacy preferences. Essential cookies on our site include:
- profitairush_cookie_consent — stores your cookie preference choice (accept all, reject non-essential, or custom). Duration: six months (180 days). Purpose: honour your consent and avoid repeated banner prompts.
- Session identifiers — if deployed by our hosting infrastructure, maintain secure connections during form submission. Duration: session. Purpose: technical site operation.
Because essential cookies are strictly necessary, they do not require consent under typical PDPA interpretations, though we still inform you about them in this policy and our banner.
Analytics cookies (optional)
With your consent, we may use analytics cookies to understand aggregate visitor behaviour — which programme pages are most viewed, how visitors navigate between services and contact pages, and whether mobile or desktop users encounter usability issues. Analytics data is aggregated and does not identify you personally unless combined with other data you voluntarily submit (for example, if you later complete our contact form). We do not use analytics cookies for advertising profiling or cross-site tracking. If you reject analytics cookies, we do not set them.
3. Your choices
When you first visit profitairush.life, a cookie banner offers three options:
- Accept all — enables essential and analytics cookies.
- Reject all — enables essential cookies only; analytics cookies are not set.
- Customise — opens a panel where you can accept essential cookies (always on) and optionally enable analytics cookies before saving preferences.
Your choice is stored in the profitairush_cookie_consent cookie for six months. When it expires, the banner will appear again so you can renew or change your preference. You may also clear cookies through your browser settings at any time; note that clearing essential cookies will reset your consent record and may affect site functionality.
4. Browser controls
Most browsers allow you to refuse or delete cookies through settings. Methods vary by browser — consult your browser's help documentation for instructions. Blocking all cookies may prevent our cookie banner from remembering your choice and could affect form functionality. Blocking only third-party cookies generally does not affect our first-party essential cookies.
5. Third-party cookies
We minimise third-party cookies on profitairush.life. Font assets are loaded from Fontshare (a CDN); that service may log technical delivery data under its own policies. We do not embed social media tracking pixels or advertising networks on our core pages. If we add third-party embeds in future (for example, a video walkthrough of our Robertson Quay studio), we will update this policy and request consent where required before activating associated cookies.
6. Data retention
Cookie consent preferences are retained for six months from the date of your choice. Analytics data retained by our analytics provider (if enabled) follows that provider's retention schedule, typically aggregated within ninety days. Server logs associated with cookie delivery may be retained for up to ninety days for security and debugging purposes, as described in our Privacy Policy.
7. Updates
We may update this Cookie Policy when we change our use of cookies, add new site features, or respond to legal developments. The effective date at the top of this page indicates the latest revision. Material changes will be reflected in an updated banner prompt when your consent cookie expires or on your next visit if we deploy urgent technical changes.
8. Contact
Questions about cookies or this policy may be directed to:
Profit AI Rush Pte. Ltd.
83 Robertson Quay, #02-14 The Metropolis, Singapore 238859
Email: [email protected]
Telephone: +65 6814 2738